Spongebob Pink Pants

So.. maybe some moms aren't too hot about the world's most famous sea sponge, SpongeBob. But when he ditches those yellow square bottoms for pink pants in support of Breast Cancer Awareness this month, I'm digging him already.

For the entire month of October, Nickelodeon Philippines is selling an exclusive range of limited edition SpongeBob Pink Pants merchandise for the li'l ones. Shirts, pillows, totes, awareness bands and a really cool multiway headwear are available for purchase at the kiddie section in all SM Department Stores.

And what do you know? Proceeds from the sale of these items will benefit my very own ICanServe Foundation . I am loving this Bob already.

At the launch. Mak and Nona's Bear hamming it up. Thank you,Tato for taking the photo.

The boys smitten by the sponge

Tato cozying up to SpongeBob

Oh, and we did bring Chicha along. Just no photos on me as she was too busy at the display booth and at the cashier tickled pink with all the new pink gear.