Jun 28, 2009

the art of dressmaking

In the fairy tale, the fairy godmother waves her magic wand, does a bit of that bibbidi-bobbidi-boo and the would-be princess is completely transformed from a girl doomed to scrub bathroom floors all day to one all dolled up for the ball.

In the real world, my Godmother does way more than wave that wand (though I hear she does a bit of that bibbidi-bobbidi-boo).

Remember my trip last month to that enchanting place with all the found art? Well I found more art elsewhere. And it was right under my nose, in the very home where I was staying. Lucky me, I had front row seats to watch all that magic happen.

Rewind. Twenty seven years ago, the Godmother was a mom on a serious hunt for pretty dresses for her young daughter. When she didn't find what she was looking for she did the next best thing. She made them herself. And she hasn't stopped making them since.

Fast forward. Today, the company named after her daughter Ines, employs over a hundred people, subcontracts additional work to over five hundred, manufactures hand-smocked children's dresses & boys' suits and exports them for the rest of the world to appreciate.

Here is her backyard. See the factory peeking through the trees?

Work in progress

The dresses all lined up for final inspection
And finally the dress all ready for shipment

Sorry, Cinderella. This time I have you beat.

Ines Moda Infantil dresses can now be purchased at We Play Children's Activity Center , 2/F Kensington Place, 1st Avenue, Bonifacio Global City. You can call them at 632.856.7631 or 63917.522.4637.


Nona said...

her dresses are classic! chicha and mama are fans : )

Cely said...

Wow... I'm speechless! Thanks for sharing such an inspiring story! I'm admiring.

By the way, I'm totally in love with those dresses and I really think it's good to you that we live far away from each other; I could hug you ALL THE DAY, hahaha!